Say Hello to Our New Website

Jul 29, 2021 | Inside Informatics

Our latest website refresh melds the best in web design and digital marketing techniques. Design Director Jeff Stephens discusses the goals and thinking behind the project.

An illustration of Informatics' new website

It’s been a long time coming, but we are excited to finally unveil Informatics’ new website.

Our first refresh in more than three years, the new showcases the latest in corporate web design while also highlighting our best work and knowledge.

Users will find case studies, long-form blog posts and insights on “All Things Internet” from Informatics’ team of marketing and web development experts. They’ll also gain a fuller picture of all the different ways Informatics can elevate their business.

“Our struggle had always been how to showcase the breadth of our services,” says Informatics’ Design Director Jeff Stephens. “Basically, we do everything in web development and design in some capacity.”

The new site organizes more than two dozen service-focused landing pages and “mountains of information” among five high-level categories, allowing users to navigate all of our offerings without being overwhelmed by choices (a phenomenon known as Hick’s Law, Jeff notes).

Bold graphics, fluid page transitions and subtle animations create an “organic exploratory process,” he adds, while a heavy emphasis on statistics ties into the firm’s belief in data-driven design.

The new site also includes an assortment of user interface (UI) updates, including a new typeface, a refreshed flat logo and color palette, and interactive surprises such as staff-selected mouse-over GIFs on the “Who We Are” page.

“We were trying to make things fun, but still very functional and usable,” Jeff says. “It’s all about giving clients a preview of who we are as a company.”

Check out our new homepage and explore our breadth of services for yourself, and reach out to our design team when you’re ready to create your own unique brand statement.

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