How To Stay Up To Date With Your Business Image

Nov 7, 2019

Your business image is your brand's public perception. Successful company image communicates the benefits of customers choosing you over your competitors and dictates how your company will be perceived.

Marketing Books

We are living in a digital world. Anyone and everyone can leave comments, reviews, likes and dislikes on your business with the touch of a button on a smartphone. How should a regular "Mom and Pop Shop" create excitement for their business? How do corporate companies create mass excitement around their brands, values and image?  We have the tips and tricks for you to stay up to date with your Business Image to create excitement around your brand! 

What Is a Business's Image? 

It's who you are as a company! Your brand, logo and values are constantly being viewed by the public. You can help shape your image and what you are communicating to the public through marketing and advertising. What really molds any business image is your company's actions. Is your business... 

1) Financially stable
2) Creating helpful products for the consumer
3) Following company values
4) Following ethical business practices
5) Providing top of the line customer service
6) Treating everyone in the company with dignity and respect
7) Attracting high tier clients

These are the questions you need to be asking to add fuel to your business image fire! Developing a quality business image opens up doors to more opportunities, customer excitement, feedback, and product reviews.

Why Your Business Image Needs To Stay Up To Date

Nowadays, whatever field of work your business is in, competition is ruthless and you don't want to be left behind. You want to give the consumer a reason to pick you over another competitor. People support brands that share the same beliefs as them. Take Nike for example - they fully support the actions taken by Colin Kaepernick and have let the world know. There has been customer outrage and backlash for this decision, but Nike sticks to their own values and has a loyal following of consumers because of it. If you truly want to build up a loyal customer base for your brand, your company's core values should focus on your purpose - not your products. Create excitement in what you believe, and your loyal consumers will follow. Conveying a clear and convincing message through your business image and brand actions will create an emotional connection to your consumer. 

Own Who You Are As A Business 

Before you start bragging about how your company is the best, make sure your actions are aligning with what you believe in. Be willing to own up to your mistakes as a company and grow. What separates good companies from great ones is their ability to admit their faults and change with new information. This does not mean go tell every negative reviewer that they are wrong. It means to take the criticisms, see what you can improve on while still thinking of your core values, and execute changes. 

The Digital Marketing team at Informatics can help you create a holistic digital branding campaign that will enhance and elevate your presence with future or current customers. To learn more, contact us today.