What's in Your Online Marketing Toolkit?

Sep 3, 2013 | Content Marketing

SEO and Social Media are both vital components of what can be thought of as your “online marketing toolkit”. This toolkit includes everything you can do online to promote your company and increase brand awareness.

Your Web Marketing Toolkit

This month we are launching our video series focused on SEO and Social Media. In addition, we will be blogging about SEO and Social Media, corresponding to the weekly videos. However, we hope to offer both variety and more in-depth information in our blogs.

SEO and Social Media are both vital components of what can be thought of as your “online marketing toolkit”. This toolkit includes everything you can do online to promote your company and increase brand awareness. Although future posts will be delving further into the details of SEO and Social Media, today’s blog will discuss all of the tools you have available in this online marketing toolkit.

Website
One of the first steps to online marketing is having your own website. Here you can advertise your products and services, post content about your company, and provide contact information. Your website is your online storefront, to do with as you please.

Social Media Sites
Social media sites are virtual, interactive networks where you can connect and communicate with millions of other people. Creating accounts on social media sites (and using them) will increase your visibility, helping you to stay in contact with current customers and draw in future ones.

Search Engine Optimization
Make sure you can be found by optimizing your website for search engines. This entails knowing what your customers are typing in to search boxes, and using those keywords on your website. There is so much more to SEO which we will get into in future blogs.

Blogs
Writing a blog will help your SEO and lead consumers to view you as a subject matter expert. Utilize those keywords mentioned above to ensure that your company turns up in search engine results.

News Releases
Write news releases on things happening within your company and post them to your website or send them to others to post. This will offer insight into your company and once again, help with your SEO.

Advertisements
If you are not opposed to spending some money, online advertisements are a great way to increase your visibility. Pop-ups, banner ads, and social media ads are just a few ways to monetarily promote your services online.

Email Campaigns
Create an email list and ask customers and those interested in your services to opt in. Weekly, biweekly, or monthly email campaigns are great ways to remind people of things going on in your company and the industry.

All of these things are great for your online marketing campaign, however, it can be difficult to manage all of them in-house. As an alternative, third party digital marketing companies, like Informatics, are available to carry the burden, allowing you to keep your focus on your core competencies and continue to build your business and revenue.