If your company doesn't have a blog, it's probably time to think about starting one. According to Hubspot, over 50% of marketers say blog creation is their top inbound marketing priority in 2017. Company blogs are a great way to attract consumers to your website, engage them with your expertise and keep them coming back for more. Here are the top five reasons you should start a company blog:
1. Connect with Consumers
Companies are always looking for new ways to get the attention of consumers. Since blogs typically offer helpful tips and tricks, you're likely to see an increase in customer interest. In fact, The Huffington Post says 60% of consumers feel more positive about a company after reading custom content on its site. Starting a blog could help you connect with new customers and gain more positive interactions with current customers.
2. Showcase Services
One reason blogging is so effective for companies is that it allows you to consistently remind customers of the services you offer. In your posts, you can give consumers expert advice while also letting them know that you and your services are available to them. It's the perfect way for customers to gain information before deciding to consult you.
3. Enhance Social Media Content
Are you always scrambling to find enough content to fill your social media calendar? If so, blogging is the perfect solution for your lack of social content. Blogs can provide extremely relevant and timely content for you to share with followers. Even better, social media posts promoting your blogs provide a call-to-action by directing people to your website and services!
4. Boost SEO
Blogging increases website traffic and search engine optimization. The more content your website has, the easier it is for search engines to recognize that it is a helpful resource for consumers. Other websites are also more likely to link to your website if it contains useful blog content. For example, HubSpot says companies who blog receive 97% more links to their website.
5. Increase Credibility
Business blogs are meant to be a resource for consumers. You're an expert in your industry, and you have advice and information to offer people. Why not deliver it in blog posts? People who read your blogs will likely develop some degree of trust in your expertise, which will boost your credibility as a company. Adding guest blogs from senior staff members also increases company credibility by offering expert opinions from familiar faces.
Convinced you need a company blog? Contact Informatics today to get started!