Why do over 50% of marketers say that blog content creation is their top inbound marketing priority? They know everything rises and falls based on web traffic and companies that blog frequently can see 3-4X more traffic than those that do not (Hubspot). Good blogging improves SEO, increases your credibility, and boosts all your marketing efforts.
To make your blogging more cost-effective, use the following features. They'll bring users to your site and keep them coming back.
Email / RSS Signups - You gave consumers unique, quality content and worked hard to find them. If you don't have an email signup in your blog design, you are missing a huge opportunity to bring them back to your site. The more they come back, the more likely they are to move from a lead to a client.
Social Share Features - People trust their friends more than marketing messages, that is part of the power of social network marketing. Let people do your marketing for you by including a plugin with social share buttons that will allow people to share your blogs. Ideally, these buttons will be located on the left side of your blogs and will scroll along with the page for a better user experience.
Links to other blogs - Put your right sidebar to use with links that connect to other blogs. You can link to a popular or recent blog, for instance. You have all that blog content, so you might as well get the most out of it.
Images - Digital Marketing expert Neil Patel states that including a quality image can increase click rates by as much as 37%. Quality images will draw the eye and give your users another reason to click and see what else you have to offer.
Bio Information - Blogs contributed by either your companies leadership team or guest bloggers lends credibility and is more enticing to their networks. Include guest blogger information on the right sidebar or at the bottom of the blog, and make sure to promote their blog through their social networks.
Have you started blogging regularly and are looking for a way to maximize your results? Informatics Digital Marketing Team is ready to give recommendation on features and assist with content creation. Contact us today.