If you are not currently utilizing email as a marketing strategy for your company, you are missing out! According to Radicati, as of 2013, there existed 3.6 billion email accounts. With such a vast audience, marketers have the ability to reach almost all of their customers, anywhere, anytime. Here are 10 reasons why your company should invest in email marketing:
- Large Audience
As we mentioned above, email has a large user-base. And according to Optinmonster, 99% of email users check their inbox every day, providing ample opportunity for you to reach out and interact with your customers in real-time. Take advantage of this large audience by asking your customers and clients to subscribe to your email list.
- Impressive ROI
One of the major benefits to using email marketing over other traditional forms of marketing is the return on investment. Email marketing has an ROI of 4,300% (Direct Marketing Association). According to ExactTarget, for every $1 spent, email marketing has an average ROI of $44.25. These compelling stats reveal that this cost-effective form of marketing is worth every penny.
One of the coolest things about email marketing platforms is their ability to track a variety analytics. From number of opens and clicks to which links received the most clicks and who shared what on Facebook, email marketing platforms offer amazing insight into the success of your emails. When you send direct mail to customers, you have no way of knowing who read what, who took action, and who threw their mail right into the recycling bin. With email marketing, all of this is measurable!
In this day and age, email marketing platforms offer highly-customizable options in terms of design and layout. Whether you have development experience and want to code your own, or have strict branding guidelines, but little to no development experience, you can create a highly-customized template.
- Wide Reach
Email marketing allows you to send your newsletters and company updates far and wide for the same price across the board. When using direct mail, you will need to pay more depending on where you are sending it. However, with email, you can send a blast to a client down the road or a client halfway around the world without breaking the bank.
- Drive Traffic
Your website is your digital storefront and as such, you should be working to drive online traffic to it. Email marketing is a great way to promote important calls to action (CTAs), such as driving traffic to your website. Plus, as we mentioned in number 3, you can check and see what percentage of recipients did indeed visit your website from your email.
- Real-Time Interaction
Reach out to your customers in real-time with email marketing. Have a one-day sale you want to share with certain customers? Send out a quick e-blast. Is your site undergoing spur-of-the-moment maintenance? Throw together a quick email and send it out in no time. Unlike direct mail, email allows you to alert all of your customers of a particular event immediately and without much preparation.
- Social Sharing
Social media is another great way for content marketers to reach new people and interact with their customers in real-time. One of the great advantages to email marketing is its direct connection with social media. Social sharing buttons as well as social follow buttons can be placed on your emails, encouraging customers to share the blast with their Facebook followers or decide to follow your Twitter account for updates.
- Test Marketing Messages
Are you unsure what to call a new marketing campaign? Are you worried about the way a specific word is being perceived by your clients? Good news: email marketing offers the perfect opportunity to A/B test your marketing messages. With emails you can segment your lists and send half your list an email with one subject line, and the other half a different subject line. Then, you can measure your results to see which performed better!
- Build Relationships
Overall, email marketing is great for building and maintaining relationships with your customers, clients, and prospects. With immediacy, flexibility, and personalization, you can connect with your customers on a whole new level.
We hope these 10 reasons to invest in email marketing were enough to convince you to sign up today. As always, if you need assistance with setting up or managing your email marketing strategy, feel free to contact Informatics Inc.
photo credit: RaHuL Rodriguez via flickr cc