Blog
Tips, trends, and industry news about All Things Internet®.
How Gmail's New Features Impact Email Marketing
May 23, 2018, 10:22 AM
Will your email marketing campaign thrive or dive with the new Gmail features?
MailChimp 101: How Groups Work
Jan 30, 2018, 9:43 AM
In this blog we are going to discuss the email marketing platform, MailChimp, and best practices for sending to targeted lists – by creating groups.
5 Ways to Avoid Email Spam Filters
Dec 29, 2017, 9:01 AM
How much money are you wasting every year on email marketing due to the fact that your emails are getting caught in spam filters?
Why You Should Invest in a Newsletter Design
Dec 14, 2017, 2:25 PM
Stand out from your competitors by investing in a modern e-newsletter design.
3 Email Tips to Avoid SPAM Violations
Aug 15, 2017, 12:29 PM
Avoid issues with SPAM violations with three easy industry best practices.
5 Tips for Increasing Your Email Click-through-Rate (CTR)
Jun 27, 2017, 1:49 PM
Increasing your email click-through-rate can be a challenging and ongoing process. However, there are simple things you can do to ensure your clicks are high and your bounces are low.
Suspicious Emails: How Do I Identify Them?
Apr 25, 2017, 2:58 PM
Always practice these tactics when receiving email that is suspicious. The Informatics tech team has expansive knowledge about online security.
3 Types of A/B Tests for Email
Mar 23, 2017, 1:47 PM
For most marketers, email marketing is all about increasing open rates, click rates and conversion rates. But the big question is - how can we do this?