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Tips, trends, and industry news about All Things Internet®.

State of Email Marketing 2018

The State of Email Marketing in 2018

Jun 13, 2018, 9:34 AM

What's new for email in 2018?

Gmail New Features Impact

How Gmail's New Features Impact Email Marketing

May 23, 2018, 10:22 AM

Will your email marketing campaign thrive or dive with the new Gmail features?

MailChimp 101 How Groups Work

MailChimp 101: How Groups Work

Jan 30, 2018, 9:43 AM

In this blog we are going to discuss the email marketing platform, MailChimp, and best practices for sending to targeted lists – by creating groups.

Avoiding Email Spam Filters

5 Ways to Avoid Email Spam Filters

Dec 29, 2017, 9:01 AM

How much money are you wasting every year on email marketing due to the fact that your emails are getting caught in spam filters?

Why You Should Invest in a Newsletter Design

Dec 14, 2017, 2:25 PM

Stand out from your competitors by investing in a modern e-newsletter design.

3 Email Tips to Avoid SPAM Violations

3 Email Tips to Avoid SPAM Violations

Aug 15, 2017, 12:29 PM

Avoid issues with SPAM violations with three easy industry best practices.

Email

5 Things to Spice Up Your Email Designs 2017

Aug 1, 2017, 10:28 AM

Ready for a Redesign?

5 Tips for Increasing Your Email Click-through-Rate (CTR)

5 Tips for Increasing Your Email Click-through-Rate (CTR)

Jun 27, 2017, 1:49 PM

Increasing your email click-through-rate can be a challenging and ongoing process. However, there are simple things you can do to ensure your clicks are high and your bounces are low.

Suspicious Emails: How Do I Identify Them?

Apr 25, 2017, 2:58 PM

Always practice these tactics when receiving email that is suspicious. The Informatics tech team has expansive knowledge about online security.

3 Types of A/B Tests for Email

3 Types of A/B Tests for Email

Mar 23, 2017, 1:47 PM

For most marketers, email marketing is all about increasing open rates, click rates and conversion rates. But the big question is - how can we do this?