2014

5 Steps to Creating Your Social Media Strategy - Part 1

Part 1 of our 2-part blog on creating a social media strategy will introduce you to the first 2 steps: reviewing your current status and having a plan.

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Why Your Company Should Be on Social Media

Why isn’t your company using social media for marketing purposes? We’re here to help convince you why your company should be on social media and your first steps to making that happen.

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How to Optimize Your Personal LinkedIn Profile

Is your personal LinkedIn profile in tip-top shape? Double-check that you are putting your best foot forward with these 10 tips for optimizing your profile.

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How to Participate in a Twitter Chat

Are you familiar with Twitter Chats? This blog introduces the basics and helps you choose and participate in the right one.

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Employee Advocacy on Social Media: How Does Your Company Measure Up?

Whether or not you are the owner, we all want employees who will advocate for the company. After all, if the employees will not advocate for the company, how can we expect customers to?

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Content Marketing: Two Case Studies to Fuel Your Creativity

While content marketing can be time-consuming, it is absolutely vital to your digital marketing strategy. We have taken two well-known companies, Colgate and Coca-Cola, and conducted high-level case studies of their content marketing strategies.

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What Experts are saying about Content Marketing: 8 Helpful Tips

Content marketing, the buzzword of 2014, is all about creating and distributing share-worthy content. Here are 8 tips to improve your content marketing strategy and effectively grow your audience.

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How Google Analytics Can Help Your SEO

Search Engine Optimization (SEO) is a hot topic that is constantly evolving. Google Analytics is a great tool to monitor SEO initiatives as well as assist with developing an SEO strategy.

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Which Google Analytics Report is Right for You?

Google Analytics provides tons of metrics and reports to monitor a website performance. If you're not sure where to start, this quick guide of the most common reports will help you know which report is right for you.

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