98% of top-producing real estate agents say that email is best for converting leads into business (BombBomb). Are you using email to your advantage? In their guide to Email Marketing for Real Estate Agents, AWeber brings up a lot of great ideas and things to keep in mind when sending out email campaigns. We picked out 3 of our favorite tips to help you get started.
1. Grow Your Subscribers with a Physical Email Sign-Up Sheet
We often use digital tactics to grow our subscriber list, since email is digital after all. However, as a real estate agent you spend much of your days face-to-face with potential clients, so why not take advantage? We’re talking about open houses of course. AWeber recommends placing a “sign-up sheet at the entrance to collect email addresses of interested buyers”. Even if guests are not interested in buying, they may be looking for a realtor for the future. Make sure to let them know why it would be beneficial to sign up for your email list. Whether you plan to send updates on new listings or further details about the house they are currently touring, let them know what it is they can get out of it.
2. Send E-Blasts with Home Improvement Tips
What homeowner doesn’t love a good home improvement tip? Make things easy by keeping your subscribers up to date on all of the latest tips and trends. This sort of value-added content keeps subscribers engaged and reminds them that you have a lot more to offer than just the hard-sell. Topics you could focus on include remodeling, carpeting vs. hardwood, interior decorating, or household appliance reviews (AWeber). The possibilities are endless!
3. Use a Company Email Address
AWeber recommends using a company domain to send your emails from. When you sign up with an email marketing platform, like MailChimp or Vertical Response, you will need to verify the email address you are sending from. If you are currently using a Gmail address, switch over to your company domain. If you do not have a company domain, now would be a good time to get one! Paid email addresses “have a higher chance of getting to the inbox” than do free email addresses like “firstname.lastname@example.org”.
If you are not already sending email campaigns to your clients and prospects, it is time to get started! If you need assistance with setting up or managing email campaigns for real estate, please contact Informatics.
View the other Real Estate digital marketing blogs from this month: