According to Crowdspring, “64% of Twitter users and 51% of Facebook users are more likely to purchase the products or services from the businesses they follow on social media”. This compelling statistic reveals the important role social media plays in marketing. While you make be quick to say that dentists are the exception, we would like to convince you otherwise. People are always looking for recommendations on a good dentist. By having a social presence, you can increase your touch points with those leads. Here are four fun ways to kick off your social media strategy and begin reaching new patients.
1. Instagram Your Office Space
The dentist’s office can be a scary place for a lot of people. In fact, dental fear is an actual term that refers to the fear of dentistry and receiving dental care! So why not try and make your patients more comfortable with a calm, cool, and relaxing office space. If you have a unique office or special features that you would like to show off, Instagram is your go-to social site.
Instagram is one of the fastest growing social networks with over 300 million users. The user-base is split fairly evenly between men and women and the age range skews slightly younger. This makes Instagram your perfect social platform for reaching younger patients entering the working world, looking for a dentist covered by their new dental insurance. Take advantage of this opportunity by showing how relaxed, fun, and reliable your dental office and staff are!
2. Post Blogs on Twitter
Over the years, we have found that many companies are successful in using Twitter as an informational or educational platform. People like to find news articles, blogs, and interesting facts on the micro-blogging site, making it the perfect outlet for sharing your original content. We recommend starting a blog to host on your site and using Twitter as your main channel of dissemination.
Each time you post a new blog, take to Twitter with a catchy subject line, large image, and link. And don’t forget to use those commonly searched hashtags relating to your content. After all, that is how people find it!
3. Get Personal on Facebook
More and more, people are using Facebook to showcase their office culture. They like to share behind-the-scenes images, interesting stories, and fun facts about their company. You too can get personal on Facebook by opening the doors to your practice. Share your employees’ birthdays, exciting news at the office, images of patients (with their permission of course) and more! People want to connect with you. You just have to open up and let them!
4. Connect with Friends-of-Friends on LinkedIn
LinkedIn is all about connections. Use your personal page to connect with your friends, family, acquaintances, and of course, friends-of-friends. Your 2nd degree connections create the perfect lead generation opportunity. If you have a trusted mutual friend, then you already have your foot in the door. Send a direct message to those 2nd degree connections and let them know about your practice. Don’t pressure them, just offer a helpful reminder that you have a trusted mutual friend and that you would love to offer your services if they would ever need any.
Are you convinced yet that social media can be beneficial to your dental practice? Try out one or more of these tips and start tracking your results today! If you need assistance, please contact Informatics.
View the other dental digital marketing blogs from this month: