The TikTok Ban, Explained for Marketers
Why is the U.S. government is so concerned about a social media app? We explain why a TikTok ban is being considered and what it means for digital marketers.
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May 25, 2023, 8:54 AM
Jan 20, 2023, 4:23 PM
How to Update Your Customer Personas with Surveys
Don't have time for months of market research? Customer surveys are one way you can update your customer personas quickly and easily. Here's how to get started.
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Nov 28, 2022, 4:19 PM
A Guide to Digital Marketing in the Metaverse
Experts are predicting enormous growth for the metaverse. Here's how marketers can use these new platforms to get their brands noticed.
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Sep 20, 2022, 11:05 AM
3 Ideas for Your 2023 Marketing Strategy
Building your next digital marketing strategy? Make sure you're hitting these essential topics in digital marketing, email, social and video as you make your plans.
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Jul 21, 2022, 8:56 AM
3 Reasons to Do Marketing Training with Informatics
Training your in-house marketing team on new platforms and topics can feel like a tall order. Here’s how our digital marketing experts can make this essential activity a little easier.
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Jul 8, 2022, 10:31 AM
How to Leave a Lasting Impression at a Business Conference
Need to build out your digital marketing strategy for your next business conference, but not sure where to start? Here are four recommendations from our expert marketers.
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May 13, 2022, 10:28 AM
3 Marketing Strategies Worth Including in Your Nonprofit Budget
Nonprofit budgeting season is in full swing. Here are three strategies you'll want to include in your digital marketing budget and one you should probably avoid (this year).
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Apr 7, 2022, 11:38 AM
Social Media Shopping: Instagram & Twitter’s Shop Features
Looking to improve your ecommerce and social shopping strategies? Here's how Instagram Shopping and the new Twitter Shop can help you break through to new customers.
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Feb 10, 2022, 10:43 AM
4 Top Sprout Social Features for Digital Marketers
Sprout Social is one of our favorite digital marketing tools here at Informatics. Social expert Amanda Hoffmann shares four of its social media management features that we use the most.
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Jan 28, 2022, 4:12 PM
How Your Business Can Use TikTok to Make a Splash
Does your social media strategy incorporate TikTok? From influencer marketing to company culture content, here's how your business can take advantage of the platform:
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