How social is your architecture firm? According to the 2015 DesIgnIntelligence technology and innovation survey, 88% of firms use social media. However, 44% believe that social media is not proving effective. So what’s the problem? They have no strategy! These 5 tips will help you revamp your social media strategy and improve ROI in the New Year.
1. Think Outside of the Box
Sure, Facebook and Twitter have a lot to offer, but what’s better than a social networking site consisting of only your target demographic? We are talking about Houzz. Houzz is an online community about architecture, home improvement, and interior design. As an architecture firm, there is a world of opportunity available to you on Houzz. If you haven’t already, go ahead and create an account for your company.
2. Develop an Editorial Calendar
Before kicking off your social media strategy, an editorial calendar is an absolute must. Developing an editorial calendar allows you to plan out your weekly or monthly schedule and avoid writer’s block. This way you can save time and money by always staying on top of your social media game.
3. Use Visual Apps in New Ways
Visual apps, like Pinterest and Instagram, offer new ways to interact with prospects and showcase your work. Invest time in at least one visual social networking site. Share everything from behind-the-scenes photos and blue prints to final product images. For an added bonus, you can run contests such as “Identify That Building” or “Caption This Photo”.
4. Utilize Social Media Advertising
For a broader reach, put some marketing dollars toward social media advertising in 2016. Paid advertising on Facebook, Twitter, and LinkedIn could all greatly increase your reach, conversions, and therefore, ROI. Facebook offers very specific targeting options allowing you to reach your specific demographic. You can target users with new jobs in your area or newly engaged couples, in hopes they may be looking to build!
5. Keep Tabs on Your Competitors
No matter which channels you are on or how often you are posting, it is important to monitor your competitors. Keeping tabs on the channels your competitors are using and what they are sharing will help you improve your strategy. Learn from their mistakes and emulate their successes to stay on top.
If your architecture firm needs assistance with creating or managing a social media strategy, please contact Informatics.
View the other Architecture digital marketing blogs from this month: