Email marketing has one of the highest return on investments (ROI) of all digital marketing activities at 4,300% (Search Engine Journal). Sending emails through a professional service like MailChimp or Vertical Response is your best route. From here you can purchase email credits at a modest price and send a single campaign to large lists of people. For this small price, you are likely to see web visits, click-throughs, shares, and more. And all of these actions have potential to lead to conversions! By reaching hundreds of people with one single message, you truly are getting the biggest bang for your buck.
2. Increases Website Traffic
The best way to take advantage of your email campaign is by including numerous links back to your website. This encourages people to visit your site, look around, and potentially convert. Sending out an email campaign and not including links is like posting a flyer on a kiosk. Yes people will see it, but you have no way of tracking how many converted! Including links will let you know exactly how many people visited your website because of your email campaign.
3. Maintains Ongoing Relationships with Current Patients
The old saying, “out of sight, out of mind”, has never been truer. It can be difficult to stay in contact with your current patients when you only see them twice a year, at most! One of the easiest ways to stay in touch with your patients is by sending those monthly e-newsletters. This keeps them up to date on what is happening at your practice, and gives them a friendly reminder that you care!
4. Positions You as an Expert
As an experienced dentist, you probably would like to be recognized as such, especially by your current patients. Having your hand in the email blasts that go out will help position you as an expert in your field. Write occasional blog posts to be featured in the e-blast or include a special note at the bottom of each email. Anything you can do to add that personal touch to the email campaign will remind your patients that you are the trusted choice for their dental needs.
5. Good Opportunity to Encourage Referrals
Just because your emails are going to current patients doesn’t mean you can’t reach future patients as well. Use your email campaigns to encourage referrals. Include some sort of offer, such as a free cleaning or electric toothbrush for anyone who refers a new patient. Or you could politely ask your patients to submit a review on your Google+ page or for your website.
6. Keeps Patients Up to Date on New Services and Promotions
Email marketing is a simple way to send important messages to your current patients. If something is changing at your office or you are adding a new service, be sure to send out an e-blast. This will let your patients know that any time something new comes up they can expect to receive an email about it, which in turn will increase open rates!
If you need assistance with getting started on an email campaign or help to maintain one, please contact Informatics.
View the other dental digital marketing blogs from this month: