We have heard the excuses before: you don’t have time to blog, you don’t know what to blog about, or you just don’t understand how blogging can be beneficial. What if we told you marketers who blog are 13x more likely to enjoy positive ROI (Hubspot)? It’s true! Now are you ready to prioritize blogging? If so, we have got your first 5 blog topics outlined right here:
As a small business, your company probably consists of a relatively small team. This makes employee spotlight blogs much more manageable and personable. Customers of small companies are often more interested in the team make-up and getting to know who they will be working with. Interview your employees and release an employee spotlight blog each month to better acquaint your clients with your team.
2. Industry Trends
Keep your customers up to date on all of the industry trends they need to be aware of. From a hot-off-the-press news release regarding a policy change to a list of need-to-know trends, your industry-related blog opportunities are endless.
3. New Year Predictions
Along with current trends, it is also beneficial to predict upcoming trends in the New Year. This showcases your expertise and encourages your users to get a head start. At the end of each year, produce a New Year Predictions blog, outlining your biggest predictions for the next year. Also, be sure to make note of your successful predictions from the year before!
4. DIY Tips
We understand that at the end of the day you want your customers coming back. For that reason, DIY (do it yourself) can be a frightening acronym. However, by identifying those tasks which customers can easily do on their own, you can position your company as a subject matter and customer service expert. Then when they need assistance with larger tasks, you will be the trusted service provider they turn to.
5. Event/Conference Recaps
Have you held an important event or attended a large conference recently? Provide a recap to all of those clients who were unable to attend. Highlight any major takeaways and give your professional opinion on the day’s events.
We recommend blogging weekly to help boost your search engine rankings and keep readers engaged. If you need assistance with setting up a blog schedule or creating blog posts for your small business, contact Informatics.
View the other Small Business digital marketing blogs from this month: