The Holiday season is nearly upon us. Utilize your various social media channels and capitalize on consumers’ shopping behaviors during the holidays. More specifically, take advantage of the Holiday Season on Pinterest with these three valuable tips!
Using Pinterest, you can help consumers to:
1. Decorate Their Home
From October through December, millions of Americans are decorating their homes. Halloween, Thanksgiving and Christmas keep many Americans busy with ever-changing décor. How can your brand join the conversation? Get creative!
According to Pinterest, Pinners are estimated to spend 67% more on entertaining and decorating than non-Pinners. Real Estate Agents can write articles and create pins on how to decorate your new home for the holidays. Retailers can recommend decorations to buy. And if your business is quite unrelated to home décor, consider showing off how you decorated your office or share a client’s pin on holiday decorations.
2. Plan a Party
There are a lot of different aspects that go into planning a holiday party. Party hosts are seeking food and drink recipes, decorations, games and everything in between. Take a moment to consider your services and how they can be used for a holiday party. A non-profit could encourage party hosts to set up a food or clothing drive in their foyer. A security company may recommend ways to keep your guests safe. And a Doctor’s Office may provide tips on keeping the flu at bay during your large family gathering.
3. Find the Perfect Gift
One of the biggest reasons for consumer purchases during the holiday season is gifts! If you sell a product – whether it is office supplies or cell phones – find a way to market it on Pinterest! Utilize the Pinterest Shopping Ads to link people directly to your online store. Create an infographic or a numbered list to explain the benefits of purchasing your product for a friend or family member.
If you need assistance with setting up or managing your Holiday Pinterest campaign, contact Informatics today. Our social media management team is ready to help!