6 Benefits of Investing in a Social Listening Platform

Jan 23, 2018 | Social Media

Social Listening Platforms are designed to monitor brand mentions across all major social media sites, blogs, news articles and more! In this blog we identify six great benefits that make investing in a social listening platform worthwhile.

6 Benefits of a Social Listening Platform

Social Listening Platforms are designed to monitor brand mentions across all major social media sites, blogs, news articles and more! Companies are able to track all social mentions, manage multiple social media sites and engage with consumers across many channels all from one easy-to-use dashboard. In this blog we identify six great benefits that make investing in a social listening platform worthwhile.

1. Ability to Monitor Real-Time Brand Mentions

Marketers often find that social listening platforms are beneficial for monitoring brand mentions in real time. This allows customer service representatives to respond in a timely manner, which brings us to the next benefit.

2. Enhances Customer Service and Engagement

Since social listening platforms allow us to monitor mentions in real-time, responding and engaging in real time becomes so much easier. Not only does this improve a company’s customer service, it allows them to stay up to date with the trends and start new conversations.

3. Keyword Tracking Across Multiple Platforms

As you know by now, keywords are a very important piece of search engine optimization and really any digital marketing strategy. With social listening platforms we can track the most used keywords pertaining to a brand across multiple social media channels, blogs and more. This way we can optimize our future social posts to use the language that our followers are using.

4. Ability to Monitor Competitors

We don’t just want to listen to what our consumers are saying we want to track what our competitors and their consumers are saying! By monitoring our competitors and those engaging with our competitors, we can better understand what works in our industry and what we may be missing out on.

5. Tracking of Positive and Negative Sentiment

Allow a computer to do all of the heavy lifting for you when you use a social listening platform to track positive and negative sentiment. Easily keep tabs on the positive and the negative while maintaining historical data as you go.

6. Robust Reporting

Social listening platforms provide ample opportunity when it comes to reporting. All of the things mentioned above can be combined into one robust and intuitive report. Generate reports with competitive comparisons, mention feeds, top influencers and more.

We highly recommend implementing and leveraging a social listening platform. Overall, a social listening platform will allow you to engage with customers in real-time, monitor positive and negative sentiment online, reach out to competitors’ followers and target relevant keywords. If you need assistance with setting up and maintaining a social listening platform, contact Informatics.