It’s Elementary: How Algebra Shapes Your Social Media Plan

May 18, 2016 | Social Media

You use Boolean Algebra whether you realize it or not. Learn more about it and how it powers your social media plan.

Social media Rubik cube

You use Boolean Algebra whether you realize it or not. Learn more about it and how it powers your social media plan.

While Claude Shannon is often credited as being the forefather of the Information Age, he stood on the shoulders of another giant. Shannon reshaped the world by applying the algebraic principles of George Boole and applied it to relays and switches of electronic circuitry. So how could an algebraic theory introduced in 1847 affect you every day? The answer lies in two simple answers: True and False.

In elementary school we learned about algebra using numeric values, but Boolean algebra functions on the truth values True and False. The power of this comes when you pile up several true false statements and use the operators AND, OR, and NOT. If done correctly, you can use the statements to find a needle in a haystack.

For example, your digital marketing plan likely includes monitoring each time your brand is mentioned in social media platforms. Aside from when someone sends a message directly to you, it isn’t possible to search through the social media haystack to find each needle unless you have a machine to help. Social Listening Platforms apply Boolean logic to weed out social media posts that do not mention your brand leaving you with the needles you were looking for.

It may take some time to perfect your Boolean logic to create an effective search query in any social listening platform, but given time and effort you can take this theory and use it to power your social media campaigns.

If you need assistance with setting up a social listening platform with Boolean logic, contact Informatics.