The Summer Olympics are just around the corner! Are you ready? Every four years, the Summer Olympics take over the social media conversation. From #USA to the overwhelming number of news stories, you’re likely to see Summer Olympics mentioned somewhere online. So how can you take advantage of this 2016 summer trend? Join the conversation online with these three tips.
1. Participate in Popular Hashtags
During the Olympics you will see a variety of trending hashtags from #SummerOlympics to #USAGymnastics. Spend some time analyzing these hashtags and determining which ones your business can relate to. You could write a blog comparing your services to various events or tweet about an exclusive deal at your bar during the basketball games. Whatever you decide to do, don’t be afraid to get creative and use a few hashtags!
2. Hold Office Olympics
If you are looking for a fun way to participate in the Summer Olympics conversation online and get your employees involved, it is time to break out the tennis shoes. Hold office Olympics one day in August to get everybody in the spirit. Host fun games like office chair races or Olympic trivia (Baudville). Complete your day of Office Olympics with an award ceremony and celebration. Most importantly, snap some great photos of the event to share on social media!
3. Engage with Athletes and Attendees
Follow athletes participating in the Summer Olympics as well as popular hashtags. This will allow you to stay up to date on the popular conversations and jump in when relevant. Striking up a conversation with others regarding the Olympics will get your company name out there and give you a chance to network. Plus, who doesn’t want to get a tweet from a 2016 Summer Olympic Athlete?
One of the best ways to be successful on social media is by participating in real-time conversations! Keep these tips in mind during the Summer Olympics and don’t hesitate to mix things up. If you need assistance with social media management, please contact Informatics Inc. We’re happy to help!