What is #GivingTuesday?

Sep 30, 2016 | Social Media

#GivingTuesday is a global day dedicated to giving back and it occurs on the Tuesday after Thanksgiving. It is the ultimate holiday and social media event for nonprofits around the world.

What is #GivingTuesday?

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It is a busy time of year; a time when Americans give thanks on Thursday, then shop until they drop Friday through Monday. #GivingTuesday is a global day dedicated to giving back and it occurs on the Tuesday after Thanksgiving. It is the ultimate holiday and social media event for nonprofits around the world. Whether you are a nonprofit organization looking to set up a #GivingTuesday campaign or you’re a for-profit organization looking for a way to give back, #GivingTuesday is the holiday for you.

How Nonprofits Can Promote Their #GivingTuesday Campaigns

One of the greatest things about #GivingTuesday is that it is a built-in day for seeking donations, volunteers, and other forms of community involvement. The thing that makes #GivingTuesday so unique is that it is digital-based, hence the hashtag. Below are a few ways your nonprofit organization can launch a #GivingTuesday campaign.

  • Create a Facebook Event

    Are you seeking volunteers as part of your #GivingTuesday campaign? Create a Facebook event that educates your followers about the activity while providing all of the key information they will need to know. This is especially useful for local nonprofits looking to organize a volunteer event like a food or clothing drive.

  • Make a Compelling YouTube Video

    You don’t need the best equipment out there; just a flip camera and some decent lighting and you’re ready to roll! Create a fun, quick YouTube video educating your audience about your cause and how they can participate in your #GivingTuesday campaign. Utilize all of the digital channels available to you in order to make your campaign a success!

  • Utilize Your E-Commerce System

    Does your nonprofit have an e-commerce system for accepting online donations? #GivingTuesday is the perfect opportunity to utilize it! Push your social media followers to your website where they can easily donate online.

  • Try Out a Twitter Card

    Twitter cards allow Twitter users to share different types of rich media in their tweets. Consider setting up a summary card that pushes followers to your online donation page or a gallery card that will tug at the heart strings.

  • Start a Campaign at Indiegogo

    Indiegogo is a crowd funding platform that allows people to start online campaigns to raise money for events, organizations, products, and more. If you do not have online donation capabilities, set up a campaign with Indiegogo for #GivingTuesday and start receiving donations in no time.

If you missed #GivingTuesday last year, give it a try this year! Once you have an established presence on social media and a basic understanding of this global giving holiday, you will be well on your way to setting up a #GivingTuesday campaign. If you need assistance with setting up your #GivingTuesday campaign this year, Informatics’ social media team can help!

photo credit: Michael Clark via flickr cc