What is UI/UX and Why is it Important?

Apr 4, 2017 | Web Design

Quality websites include visual design choices that make it easy for a user to get what they want.


Back when the computer was first introduced, only those who knew how to write code could give a computer commands. Developers needed a way to create a more user-friendly computer using graphics and simple layouts. Once the idea of a graphical user interface (GUI) began, windows were created, drop-down menus were added, and unique icons were used for navigation. It became easy for virtually anyone to use a computer.

Now, quality websites include visual design choices that make it easy for a user to get what they want. UI stands for user interface, which includes the screens, its pages, buttons, and all other visual elements that are used to help a user interact with a device (Fast Co Design). UI designers focus on user experience by designing easy-to-navigate software for all types of digital products like websites, applications, and other interactive devices.

UX refers to the user experience design. It includes the overall experience that a user has as they interact with a website. This can include the user interface but it can also incorporate much more. It is all about getting someone from point A to point B in a seemingly effortless process on the user’s side. Some concepts that involve a user’s experience include:

  • The process they go through to discover your company’s product
  • The sequence of actions they take as they interact with the interface
  • The thoughts that arise as they try to accomplish their task
  • The impressions they take away from the interaction as a whole

A good UX design creates quality and satisfactory interactions between a consumer and a company’s products/services.

Why Does UI/UX Matter?

In today’s fast-paced society, the most successful websites/applications are those that respond quickly and efficiently. Design and software is now heavily based around user experience because it has become all about the consumer. If your website takes fifteen seconds longer to find a specific product as compared to your competitor’s site, you can be assured that it will show in the reports. Oftentimes, users search the web in essence of knowing generally what they want to find. Even if they are simply browsing, it is up to you and your UI/UX designers to navigate them through your site in the most efficient way possible so they can get the product or service they need.

Ready for an upgrade? If you need a quality website with efficient UI/UX design from the experts, contact Informatics today.

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