Blog

5 Tips to Take Your Web Design from Good to Great

May 14, 2021, 8:39 AM

Great design requires attention to detail. Informatics Design Director Jeff Stephens shares five of his best tips for adding polish and refinement to your next web design.

What are Heatmaps and How Can They Improve Your Website?

Jan 14, 2021, 11:30 AM

Heatmaps can help you refine your website and boost engagement, but how do they work? We demystify the basics of this popular web design tool.

New Year, New Web Design Trends

Dec 10, 2020, 11:00 AM

Web design is always evolving. Elements and designs that were once considered modern can quickly become outdated. Let us help your website remain innovative with these top design trends.

Red Flags of an Unhealthy Website

Aug 27, 2020, 9:00 AM

Is an outdated website costing you potential clients and sales? Take a look at these red flags that will instantly make your website visitors hit the back button.

How to Improve Your Website's User Experience

Jul 2, 2020, 8:00 AM

It takes users less than one second to form an opinion about your website. Is your user experience (UX) enough to not only keep visitors on your website but to help drive conversions?

The Importance of Creating, Maintaining and Updating Custom Landing Pages

Mar 5, 2020, 9:00 AM

Are you directing potential prospects in the right direction? Take a look at why it's important to create, maintain and update custom landing pages on your website.

Why and How to Create a User Journey Map

Feb 20, 2020, 9:00 AM

Understanding your end user - their emotions and attitudes, their goals and motivations - can be a marketing challenge for even the most defined brands and organizations. This is where user journey mapping comes in handy.

Building The Perfect Landing Page

Dec 19, 2019, 11:00 AM

Depending on the purpose of the landing page you're creating, it can be difficult deciding on a layout. Learn more on building the ideal landing page below.

When Should You Start Thinking About a Website Redesign?

Nov 21, 2019, 9:00 AM

How long has it been since your website launched? Could it use a "fresh coat of paint"? View below 5 of the top reasons to redesign your website.

The 3 Levels of Website Accessibility

Sep 26, 2019, 10:17 AM

Navigating the world of website accessibility can be a confusing one. Take a look as we explain the various guidelines your website needs to hit in order to be considered accessible for all users.