Wix vs. Squarespace: Choosing Your CMS and Website Builder

Apr 14, 2022 | Web Design

Choosing between Wix and Squarespace website builders can be a big choice. Here's a look at both content management systems and the pros and cons of each.

Woman creating a website on her computer

If you've ever listened to a podcast before, you've probably heard ads for Wix or Squarespace. These platforms are dedicated to helping you build your own website, and tout easy to use interfaces that allow you to create the perfect web design for your brand. But as two of the most popular platforms out there, how do you go about just choosing one?

Don't worry! When it comes to websites (and digital marketing, hosting, and media) we've got you covered. Join us as we dive into both the Wix and Squarespace content management systems (CMS) to help find the right one for you.

Well-balanced Wix

For those who want to get online quickly and affordably, Wix is going to be your best option. With hundreds of templates to choose from (though some may say this is a quantity over quality approach), chances are you'll be able to find one that can represent your business.

With a simple drag-and-drop editor, website creation has never been this beginner friendly. Getting a website online can be done in an evening, and web redesigns are a breeze.

While this might sound perfect so far, one important thing to note is that a lot of Wix's website functionality comes from its app store. E-commerce, blogging, marketing: all of this is handled through third-party apps that you'll have to download and add to your website. Wix's app store is extensive, and figuring out what functionalities you need and installing those apps will be will be an additional step you'll need to take.

Overall, Wix is centered around quick and simple decision making. It's their goal to get you online today, and while that might cover your brand's basic needs, it could leave you wanting for more down the road.

Self-reliant Squarespace

Are you looking for a visually stunning website that will impress visitors? If so, Squarespace will be the choice for you. It might not provide as many templates as Wix does, but its quality designs are consistently beautiful and don't sacrifice when it comes to customizability. And while it may take a touch longer to get used to the Squarespace interface, eventually you'll be able to edit every feature on your website and match it perfectly to your brand.

Unlike Wix, Squarespace also offers more built-in functionality when it comes to your website. Think high-quality blogging capabilities and sophisticated e-commerce features. This allows you to manage your website without having to install any third-party apps.

The one big strike against Squarespace is that the company doesn't offer phone support. While they do offer 24/7 email support and weekday chat support, sometimes it's just easier to explain your problem to a person on the other end of a phone. 

Overall, if you offer a product or service focused around visuals (think art, photography, or design), then Squarespace is going to be the peanut butter to your brand's jelly. 


There's a reason Wix and Squarespace are some of the biggest names in the website builder space. But here at Informatics we don't believe in a one-size-fits-all approach when it comes to your website. When you're in need of a new website or redesign, we'll take the time needed to review all CMS options and find the perfect one for your website needs, budget, and business goals. Contact us today and we'll help you get started!

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