As a business, you and your team have the opportunity to explore different creative avenues for expanding your brand in the digital world. It's all about sparking interest, grabbing attention, holding attention and displaying your call to action before a potential customer "keeps scrolling". A great way to engage your audience, entertain them, and give value is by leaving a lasting impression. You have the opportunity to bring marketing and storytelling together with video. This allows the viewer to go on a journey with your brand as they want to learn more.
There are a number of emerging trends in 2021 that show the direction of successful video campaigns. If you are looking for a starting point for your digital media marketing, these video trends will give you the tips you need to get started on creating the best content for your business.
1) Mobile Videos
People are 1.5 times more likely to watch a video on their mobile phone. This is a key factor in creating all of your video content. You must make sure that the video dimensions look great on your site, but also make sure that those dimensions are configured to look great while people scroll. There is Youtube, Facebook, Instagram stories, IGTV, Tik Tok, Snapchat, Twitter and so many more sites that can display your content to the desired target audience. With more and more apps being released, your business needs to be at the forefront of creating attention grabbing mobile content. Studies have shown that adding captions to a video is essential, as 80% of them are viewed without sound.
2) Personalize Your Footage
Customers want to see what and who are behind a brand that bring all of the processes together. The top three video categories, currently, are "how-to", "educational" and "vlogs". These three categories all have similarities in what was mentioned before; sparking interest by being personable, grabbing and holding attention by giving value and educating the viewer and sharing a call to action at the end.
3) Training Videos
There is no escaping advertisements in today's video landscape. From Television, scrolling through social media apps and browsing the internet, you will be met with at least one advertisement every step of the way. So how do you stand out from the competition with your videos? Educational/Training Videos! These kind of videos are all about teaching the viewer, adding value to their day and encouraging them to stop scrolling and listen. Grabbing attention through both auditory and visual senses, an "explainer" video checks all the marks for creating effective tutorials, lectures and more. The main point to stand out... DON'T make your video an advertisement. Instead, find your business' true niche group and create compelling videos that resonate both with your targeted audience and your product adds true value.
4) Going Live With Videos
As far as engagement goes, being available to answer viewer questions in real-time is vital for connecting with them. You can set up live webinars, Q&A panels, product reviews/discussions and more. You can tie together other marketing initiatives by asking your audience to send in questions through email, social media, calling in, etc. and answering them live in stream. This deeper level of engagement and interaction is an effective way of closing the gap between brand, business and customer.
Digital media marketing and video will both skyrocket in 2021. As a business, you need to make sure you are utilizing an effective video marketing strategy. By practicing these trends, you have the ability to grow your audience, stay connected with current customers, and show off your business in the light you want.
If you want to start growing your business with video, our expert team at informatics would love to help! Feel free to reach out to discuss what video processes work best for you!