As we enter the latter part of 2017, we want to reflect on the website design trends that have triumphed this year and are sure to continue picking up pace, well into 2018. Thus, we have identified five popular web design trends to keep in mind for your next website redesign.
1. Modular Design
Modular design has become increasingly more popular as we move through 2017. Also referred to as a grid layout, modular design focuses on uniting various modules or boxes to calm the chaos and bring harmony to a layout. With a variety of messages and images, designers have found it challenging to tell a story without cluttering the page. Modular design makes it possible to convey a multitude of messages in an organized visual format.
2. Bold Type
Large, bold typography can be seen more and more on homepages across the web. According to Hubspot, "this style works best when the rest of the page is kept minimal and clean". In other words, you can balance your bold headers with plenty of white space and simple imagery. This design concept brings the importance of your content and calls to action into focus.
3. Use of SVGs
Scalable Vector Graphics, or SVGs, are XML based, responsive vector graphics that can be easily edited in code. Since SVGs are composed of vectors, they are resolution-independent which means they will look great on any screen and any device (Webflow). Because of this, they are becoming the preferred graphic format for web designers and web developers in 2017. Additionally, you can animate them - another major trend in web design this year.
4. Brighter Colors
Web design is seeing a shift from softer colors to brighter and bolder colors. For a perfect example, just think of the Instagram logo overhaul. Instagram moved from washed out primary colors to a bright tie-dye of purples, pinks and oranges. The challenge with adding brighter colors to your design is maintaining simplicity and minimalism. Believe it or not, an experienced web designer can make it happen!
5. Designing for Content
Over the past few years we have seen a heavy focus on imagery in web design. While graphics are still incredibly important, designers and marketers are beginning to work together toward one common goal: bringing content to the forefront. The idea here is to design for content. By that we mean a minimalist design with greater focus on short, concise, actionable snippets of content.
Is it time for a website redesign? If you want to see these design trends in action on your website, contact Informatics Inc. today.