How to Effectively Use Instagram Stories

Dec 27, 2017 | Social Media

The timeliness of Instagram stories will motivate you to post relevant and engaging content.

How to Effectively Use Instagram Stories

Instagram has become one of the most popular social media applications for businesses to advertise and connect with consumers. If your company currently uses Instagram, you've probably noticed many people using its story function to post videos and pictures that disappear after 24 hours. Consider using these four types of stories to up your Instagram game:

Inside Looks

Instagram stories are the perfect place to give your followers a behind-the-scenes look at your business. Use photos and videos of team activities and every day operations to familiarize them with members of your team and show off your awesome company culture. These types of stories help to build brand loyalty and serve as reminders of your company's services or products. 

Event Stories

Hosting or attending an event? You can use Instagram stories to give your followers a play-by-play of what took place at the event. Event stories can be a better alternative to posting multiple pictures of an event on your regular Instagram feed because they appear more organic and allow followers to feel like they are there with you. If your goal is to boost the attendance of an event, make sure to include reminders leading up to the occasion as well. 


Many companies use Instagram stories to advertise special giveaways and to motivate users to share content with their friends. Try using stories next time you plan an Instagram giveaway. You might see an increase in shares on followers' stories compared to their regular feeds. If you are new to social media giveaways, check out this guide on how to run them perfectly.

Updates and Reminders

Instagram stories are great for updating and reminding followers of things like events, changes in business hours or special deals and services. Rather than overwhelming followers with multiple pictures on your Instagram profile to get your message across, you can plan to post a nice mix of content for both your feed and story.

The timeliness of Instagram stories will motivate you to post relevant and engaging content. For more helpful social media tips and strategies, contact our experts on our Informatics digital marketing team!

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