With over 190 million daily users spending an average of 30+ minutes on the app, Snapchat has quickly become a household name. While it still might not be as large as other popular social media platforms, the app's demographics, engagements, and ad ability makes it an interesting go-to tool for social media advertising.
The age of those using the app ranges from 12 to 35-year olds, with 71% of Gen Z using Snapchat daily. If you're looking to engage with a younger demographic, this could be the advertising tool for you. Thanks to robust targeting capabilities, your brand can interact with different audiences depending on age, location, interests, and much, much, more. You may even find some untapped potential with customers who aren't aware of your brand just yet.
There are two ways in which your business can use Snapchat. The first is paid social ads and the second is creating a business account to post brand content to.
Creating an ad for Snapchat is very similar to creating an ad for Facebook and is even more intuitive. You begin by picking the objective of the ad: website visits, app installs, etc. From that point, you create and design the ad. Next you choose your audience.
Here is where it's important to be precise about who your target demographic is. You can target based on various categories, including locations (like a particular restaurant or school), behaviors (things your audience enjoys doing), and interests. It even lets you retarget users who have already seen your ad or engaged with your business. All of these options can help you narrow down who you want to see your ads and where you want them to see it. For example, if you own a clothing company based around women's fitness gear, you can target not only specific age groups but also gyms, health food stores, malls, and more!
Once your ad is running, you can look at ad insights to see things like the user age, location, gender, interests, and attention span. This can help you create an even more focused audience for any future ads you run.
Another popular option is to create a Snapchat account for your business. This can be used to engage with followers on a more intimate level. Once you have a following, you can use it for engagement, brand awareness, and announcing special promotions. It is important to remember that the content that you post on Snapchat needs to be genuine and relevant in order to have the biggest impact on users. A great way that some companies have used Snapchat is to highlight a new product by giving a sneak peek or early access. Companies also often use influencers or partnerships to expand their following. Again, with both options, it needs to be content that the follower wants to see and can relate to. Always remember, quality over quantity.
Are you interested in learning more or seeing how Snapchat can take your business to the next level? Reach out to the Digital Marketing experts at Informatics today!