2021 is right around the corner and, if you're like most businesses, you've been thinking about your new annual marketing strategy. If you're an ecommerce company it can be hard to sort through all the digital marketing channels to know which are just shiny objects and which will help you toward your revenue goal. One of the most useful revenue-boosting tools you can include in your marketing mix are YouTube Ads. YouTube viewership has been increasing for years and is showing no signs of slowing down. Even with the impact of the pandemic, YouTube generated more than $5 billion in ad revenue during Q3 of this year.
YouTube Ads can be a high-ROAS opportunity for ecommerce companies. But where do you start? Our three recommended strategies listed below will make sure your YouTube Ads boost your revenue as soon as they're live.
3 YouTube Ad Strategies to Boost Your Revenue
1. Shoot and Edit Videos for YouTube
Before you launch any ad campaigns, make sure that your videos have been filmed and edited specifically for YouTube. While you might be tempted to reuse old tv commercials, they don't fit the platform. Additionally, videos created specifically for YouTube perform better than repurposed ad spots. When storyboarding your ad, consider that many viewers will click away within the first few seconds of your ad. Filming your ad to be engaging, both visually and audibly, right from the beginning is crucial.
2. Optimize for Website Sales
When you begin building your campaign in Google Ads, you'll see a variety of campaign goals. While the Website Traffic and Brand Awareness goals can be great strategies for reaching new audiences and increasing your site visitors, they likely won't have a large impact on your sales. If you're hoping to improve your ecommerce numbers, your best option is to choose the Sales goal. This tells Google's algorithm that the goal of your video ad is to generate revenue, so your ad will appear in front of viewers who are more likely to make a purchase.
3. Utilize Audience Targeting
Before launching your campaign, you'll have many targeting options to review. These targets help define where you want your ad to appear and who you'd like to see it. Of all the options, the most valuable route is audience targeting. Audience targeting groups ad viewers into hundreds of different pools, such as "Recently Purchased a House," "Pop Music Fans," "Business Professionals," and everything in between. Regardless of your products or services, you'll easily find audiences filled with prospective customers. And if you've previously run Google Ads or have an existing YouTube channel, Google can create audiences of people who have interacted with your brand and purchased before.
Even with a strong strategy in place, filming your video ads and optimizing your campaigns can feel like a challenge. That's where the experts at Informatics can help! Contact our experienced Digital Marketing team today to bring your vision to life and to increase your revenue.