While there are some things that remain consistent year to year, industry to industry, the one thing that we can always rely on evolving is web design. Features and elements that were once modern and innovative can now look clunky and out of date. The end of the year not only provides us with a chance to review and recap but also a chance to start looking ahead and planning for the future. Let us help make things easy with a list of design trends you'll want to think about incorporating into your next redesign.
New Year Web Design Trends
- Dark Mode: While rising in popularity throughout 2020, this modern trend is going to continue to grow. Making it easy to highlight specific text or other visual elements, it also has the added bonus of helping to reduce eye strain among your website visitors.
- Minimalism: While not necessarily a new trend, we see this design powerhouse continuing to shape websites throughout the coming year. Based around simple elements, this creates a memorable impression that grabs your visitor's attention and directs their eye exactly where you want it to go.
- Upgraded Product Photos: While people might have originally turned to online shopping this year out of necessity, after realizing how quick and convenient it can be, many will continue using this option to get their essentials. But with this ease comes some drawbacks. Because they can't see or touch the items in real life, you're going to want to draw them in with stunning photos that show every angle of the product you're selling.
- Illustrations: A one-of-a-kind way to add an authentic touch to your website, these custom elements can perfectly represent your company's branding, enhance and complement content, and help you stand apart from your competition.
- Interactivity: While it can be difficult keeping your audience engaged, interactive elements help add a fun and memorable online experience. From polls to quizzes, surveys, and infographics, these elements both help you learn more about your audience and your audience learn more about your brand.
We've said it before, and we'll say it again - your website is your virtual storefront and for many it's the first introduction to your brand. If your store is looking outdated, you'd think about renovating it. Why wouldn't you do the same for your website? Let our experienced and talented designers help incorporate some of these trends into your next redesign. Call us today to start your project.