While it may be easier to opt for snapping some photos with your iPhone and posting them to your site or social media pages, quality of each picture posted is crucial. By simply hiring professionals to take care of the photos on your website and social media pages, your business' reputation and audience could change overnight.
1. Your Web Content Reflects Your Business
If your website content looks unprofessional, consumers will question the quality of your products or services. Having professional photography on your website and social media sites is important for your business's reputation. Hiring professionals to capture your company culture, your products or services, and "behind the scenes" shots of your organization can build your company's reputation exponentially.
2. Familiar Faces
When portraits of all staff members are pictured on a company’s website, consumers become familiar with the faces. This allows and encourages customers to see your company as reliable and transparent. You can also use these photos to post employee spotlights on your social media pages to familiarize your community to the employees and staff members on your team!
3. Visual Generation
Based on social media statistics, visual platforms such as Instagram and Snapchat tend to perform better. That being said, maintaining a visually pleasing site is vital to your business success. High-quality photos with proper lighting are imperative to attracting consumers. Professional photos used in advertisements or social media posts are much more likely to be shared and liked than an amateur photo. With the marketplace flooding social media now more than ever, professional photography matters.
If you need assistance with professional photography, Informatics’ in-studio and on-site photography services are the way to go. Contact us for more information.