5 Steps to a Great YouTube Ad Campaign
YouTube advertising is a powerful, cost-effective way to add video to your digital marketing mix. Our media and creative experts share their tips for building your best YT campaign yet.
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Jun 22, 2023, 9:45 AM
Oct 26, 2022, 10:41 AM
3 Different Ways to Advertise on a Podcast [+How They Work]
Podcast advertising is an affordable, effective way to reach new audiences, but what's the right format for your brand? We dig into the three most popular options and how they work.
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Sep 20, 2022, 11:05 AM
3 Ideas for Your 2023 Marketing Strategy
Building your next digital marketing strategy? Make sure you're hitting these essential topics in digital marketing, email, social and video as you make your plans.
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Jul 21, 2022, 8:56 AM
3 Reasons to Do Marketing Training with Informatics
Training your in-house marketing team on new platforms and topics can feel like a tall order. Here’s how our digital marketing experts can make this essential activity a little easier.
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Jun 30, 2022, 8:00 AM
Inside the Informatics Audio Studio | TOPGEAR
Check out the tools we use to capture pristine, high-definition audio for your podcast and voiceover projects, in the latest installment of our media gear series.
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Jun 24, 2022, 12:33 PM
Create Animated Videos with 5 Essential Steps
Animated videos are a fun and cost-effective way to communicate with your audience. We walk through five steps to creating an attention-grabbing video for your brand.
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May 13, 2022, 10:28 AM
3 Marketing Strategies Worth Including in Your Nonprofit Budget
Nonprofit budgeting season is in full swing. Here are three strategies you'll want to include in your digital marketing budget and one you should probably avoid (this year).
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Jan 20, 2022, 8:27 AM
Informatics Video Behind the Scenes: Downtown Rotary Mini-Doc
Informatics' Media Production team was asked to do a brand video for the Downtown Rotary club in Cedar Rapids. Here's how we captured the club's past, present and future with scripted and interview content.
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Dec 16, 2021, 8:10 AM
Inside the Informatics Video Editing Bay | TOPGEAR
Check out the space where our studio footage comes together to create glossy 4K video, in the latest installment of our media gear series.
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Nov 23, 2021, 9:45 AM
Informatics Video Behind the Scenes: AHA Go Red for Women
The Informatics Media team was selected by the American Heart Association to create an inspiring video for its Go Red for Women Experience. Here's how we turned an hour of interview footage into a tight fundraising video.
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