What is Webcasting?

Aug 26, 2013 | Multimedia

Webcasting is the process of video broadcasting live over the internet. This technology operates in real-time and allows for active conversations among and between the webcaster and their viewers.

What is Webcasting

The internet has allowed for so many amazing things over the past 20 years, from virtual communities to online shopping. One of the newer internet trends takes advantage of people’s desire for visual content and their need to interact. This trend is webcasting.  

What is Webcasting?


Webcasting is the process of video broadcasting live over the internet. This technology operates in real-time and allows for active conversations among and between the webcaster and their viewers. Recent developments in technology have made this both an affordable and an effective tool for communication. Embracing webcasting as a marketing initiative for your company is beneficial in that it is a popular, new trend, allows for direct communication with your audience, and can portray to your customers that you are a subject matter expert.

Benefits to Webcasting


There are a host of benefits that come with utilizing webcasts for your overall marketing strategy. As mentioned above, it is a popular trend. By embracing trends you can show that your company is on top of the game. In addition, people generally enjoy visual media content, so by offering something that is both visual and interactive, you will draw in a large audience. Another major benefit to webcasting is the ability to talk with your customers in real-time. By setting up interactive chat rooms, your audience can interact with one another while also asking you questions which you can answer without delay. There are many uses for webcasting from marketing, training, and corporate communications, to press conferences and Q&A sessions with customers. Overall, webcasting is capable of reaching geographically dispersed audiences, maximizing brand opportunities, interacting and engaging your audience, and extending your company’s value.

Popular Uses for Webcasts


There are a host of webcasting services online which will allow you to both view others’ webcasts and get into producing your own. Popular past uses for webcasting include educational webcasts like the “iTunes U Live” series and internal applications like training sessions and long distance meetings. In addition, many companies use webcasting to continue promoting good will with their customers. Webcasts can also be monetized through applications like product introductions and client interactions.

Informatics has been monitoring the trend of webcasting for years, growing and perfecting our own capabilities. Our webcasting solutions provide organizations with cost effective, high quality webcasting that helps you reach and engage a wider audience, measure the impact of your communications, and create a positive user experience. Operating in the realm of high-end production values and compelling content, Informatics offers clients the ability to promote their brand through an effective, interactive medium.

Our next blog will explain the differences between webcasting and webinars to help you make a more informed decision when producing your own video content!