With the ever-increasing cost that comes with cable and dish, people have been turning more and more to popular streaming services. These "cable cutters" have become part of a trendy lifestyle where they run their entertainment services strictly off the internet. With basic cable commercials becoming a dying breed, do you know how your business can continue to market with video advertising?
Over-The-Top (OTT) Marketing
Over-the-top (OTT) marketing is one of the many ways your company can stay current. OTT refers to the delivery of movies, TV content, and music via an internet connected device. This would include your favorite streaming service (Netflix, Hulu, Amazon Prime, Spotify, etc.) along with Roku, AppleTV, and more. These platforms are consistently growing and believed to be the future of content absorption.
This form of marketing not only continues to allow your brand to advertise during some of the most popular TV shows currently airing, but it also allows you to be hyper targeted in delivering your message to the right market. You have the ability to vary which ads you'd like to show based on income, age, gender, and even which stations you'd like to show on. And similar to advertising on regular cable, OTT marketing offers non-skippable commercials. Meaning you're still receiving full exposure for your messaging.
OTT is only going to continue to evolve. Stay ahead of the competitive advertising market and develop your strategy today. If you have questions about the full capability that comes with OTT, or how your company can get the ball rolling for your next campaign, be sure to contact the Digital Marketing experts at Informatics.