The use of online video is growing exponentially. The true challenge is deciding how you can take advantage of online video marketing in a unique and effective way. To help you get started, we have come up with 5 tips for using online video that will amplify your business.
1. Interact With Your Audience
Video has historically been a one-sided conversation. While it offers the opportunity to broadcast your message to a wide audience, it doesn’t allow you to talk directly with your audience. However, webcasting satisfies this once-missing interactive component.
Webcasts are live video broadcasts that are streamed over the internet. They are unique in that they often involve a chat interface where viewers can ask questions and receive responses in real-time. If you are looking for a way to use online video while staying connected with your viewers, webcasting is the technology for you. Webcasts can be used to announce a new product or service, educate on a specific topic, conduct a Q&A, and so much more! The important things are to use a reliable chat , encourage viewers to engage, and have your presenter answer the questions asked, live during the broadcast.
2. Produce Engaging Testimonials
Testimonials are an underutilized video marketing tool. Ask your customers and clients to share their opinions about your products and services in their own words. Authenticity can have a huge impact on potential leads.
Video testimonials truly promote a feeling of sincerity. This can overcome the natural skepticism many viewers feel when they read reviews or other promotional materials. If you want a unique lead generation tool on your website that is sure to convert, incorporate a testimonial library.
3. Utilize Live Video
Brands can use livestreaming apps, such as Faebook Live, to launch products or to release any information that can capitalize on a sense of immediacy. Though you may want to discuss the ramifications involved in using live video with your legal team first, there are a lot of fun and creative things you can do with these tools.
4. Keep it Short
Patience and attention spans are shrinking commodities. People are demanding information quickly and efficiently. This growing sentiment has led to the popularity of short-form videos like those found on Snapchat.
It isn’t difficult to stumble across a well-known brand on Snapchat. Actually, this app is very popular with big businesses, small businesses, and nonprofits alike. Give it a try! From fun animated clips and time lapses to special offers and simple “hellos” there are so many different ways you can engage your audience.
5. Embrace Video Advertising
Video advertising is so much more than commercials and movie previews. Video advertising means Facebook video ads, YouTube ads, and other online marketing channels. You can reach more eyes for less money by embracing online video advertising. For example, Facebook now boasts 1.44 billion monthly active users, and you can target a tailored segment of these users for $25.00 per day (or less)!
If you have ever watched a YouTube video, you have been forced to watch an ad beforehand. These ads are courtesy of Google’s ad platform and anyone can purchase this screen time. See how you can advertise on YouTube in just 3 simple steps. If you have extra marketing dollars to spare this year, give video advertising a try.
With these 5 online video tips, you are ready to get started on making the most of video and generating new leads. If you need assistance with video or audio production, webcasting, or video marketing, don’t hesitate to contact Informatics. We would be happy to help you start, manage, and measure a successful online video strategy.