The world is accustomed to looking at screens, all day, every day. With an overabundance of content out there, how is a business supposed to:
- Stand out from the competition
- Attract new customers
- Build brand awareness
- Sell more products
- Show company values
Simple: through the use of video. Smart business owners are constantly looking for new ways to grow their company, showcase their values, and build brand loyalty or trust with their audience through ads or promotional material. They say that a picture is worth 1,000 words. Imagine the story you could tell with a professional video.
Professional vs. Enthusiast
Recruiting an employee to create the video usually ends up meaning more work for you. You'll have to keep a close eye on ensuring the vision is structured, the script is well written, and everyone is ready for a smooth production day. A professional takes care of this for you. They have the knowledge and resources to create a video that is not only on brand but is also value driven.
Before making your choice, you'll want to weigh the factors carefully when it comes to hiring an amateur or an expert. While it might cost more up front, a professional will deliver a high-quality product, great customer service, and take safe and proper care of your respective media. Digital Media and Videography is an electronic art that is fine-tuned over long periods of time. Professionals will not just produce a profitable video for you, they will create a video you'll be able to use for years to come.
The Big Day
Anyone that has worked in a professional video setting will tell you there are many moving parts when creating a video, and it's crucial that the company producing your video is able to easily adapt, move quickly, and make your team feel comfortable the entire day.
While an amateur could own professional video products, unfortunately, accidents happen. Do they also own backup gear and have a plan b, c, and d that might be needed at a moment's notice?
Time to Edit
Editing footage, crafting timelines, combining music with audio editing, blending, titling, color-correction, motion graphics, and visual effects all requires talented industry experts in order to produce a high-level production. Independent producers could operate a camera quite well but may not be experts when it comes to post-production. You want a group that knows precisely what they are doing during all phases of the project.
The last thing you want is to forego a professional in order to save a couple of dollars, then realize that the final product isn't up to your expectations. That will simply end up costing your company time, money, and valuable resources. When you're looking for a superior video that will help your business stand out, you need the media team at Informatics. Contact us today and let us help capture your vision through a lens.