Would you rather read a 3-page document or watch a 3-minute video on the same subject? If you answered, “3-minute video”, you’re not alone. The majority of online users would rather watch a video than read text. Online videos have become increasingly popular in recent years. This is evidenced by the growth of video-sharing apps, such as YouTube, and the introduction of live video on popular social sites, such as Facebook Live.
As a marketer, producing a digital video can be a daunting task. It requires expensive equipment, on-screen talent, and video editing capabilities. Thankfully, there are other ways to produce an online video that are much more efficient and cost-effective. We’re talking about kinetic typography videos. Kinetic typography “is the practice of telling a text-based story through animated words, supplemented by graphics, charts, photos and/or video (Adweek)”. Kinetic typography videos only require a graphic designer and a video editing program, eliminating the need for video equipment and on-screen talent.
Take advantage of kinetic typography as a powerful marketing tool with these 3 clever ideas:
Animate a Blog Post
Start out simple by taking a pre-existing blog post and turning it into a fun, educational video. Select one of your blogs that lends itself to a visual medium. Numbered lists, how-to articles, and blogs with a lot of statistics are good places to start. Once you have produced your video, share it on social media and embed it next to the blog on your website. That way, visitors can choose which form of consumption they prefer!
Announce a Sale or Special Offer
Are you getting ready to announce a major sale or exclusive deal? Make a video! Take the product you are featuring and turn it into a cartoon. Hype up your sale with fast-paced graphics and exciting background music. Of course, keep this type of video short and sweet!
Demonstrate a Process
Turn something boring into something exciting! If you have a process or service you need to demonstrate to a large audience, make a typography video. Give a step-by-step breakdown of how a certain process or service works using charts and graphics. Typography videos are eye-catching and fast-paced in nature, meaning they do a good job of holding a viewer’s attention.
Those are just a few of the fun ways you can take advantage of kinetic typography. If you need help getting started or producing your own typography videos, contact Informatics Inc. today!