There are so many places and opportunities to let your logo shine. It's helpful to showcase it in the most effective places. You want places that will get in front of as many people as possible every single day in ways that won't cost you an arm and a leg. Help market your company by incorporating these techniques to spread your logo and brand.
Give your employees an opportunity to wear your brand by creating shirts, hats, and other clothing items that feature your logo. When employees wear your brand, it makes it easy for customers to establish who can help them when walking in. It will also give ample chances for your employees to talk about your company out in public when they're asked about the logo.
Even a simple white card with your logo on it would be enough to keep you in the mind of your prospects, although we do suggest adding at least a phone number and email. People love trading business cards, so don’t miss out on a chance to give prospects the strongest call to action by personally handing them your contact information.
Take the opportunity to update your website’s favicon so it displays your logo on the left side of your browser’s address field. Keep your branding consistent by using a similar style element if your logo is too big to fit the favicon.
This one should be a no-brainer. Always take the opportunity to place your logo on any form you send out. This includes office stationary, invoices and all other client paperwork. Not only does this keep you and your clients organized, but it is yet another opportunity for your brand to become recognizable.
Signs and More Signs
The oldest trick in the book is having a sign that represents your business. This one is an oldie but a goodie because it is an effective tactic. When signs with your logo are put up in visually popular places, people will start to become familiar with your brand and know where you’re located.
All companies are unique in their brand and that’s exactly why you should be honing in on opportunities to showcase your logo. Think outside the box and incorporate your logo into things that will make your audience remember you. Think you’re due for a logo redesign? Contact Informatics today and we’ll put our experts to work on redefining and amplifying your brand.