When a user enters the homepage of your website, what do they expect to find? If you haven't asked yourself this question before, your website likely isn't optimized to its full potential. At the end of the day, satisfying the needs of your customers should be your number one priority. This includes giving them what they want to see on your website.
What Do Your Customers Want?
Prominent Contact Information
First and foremost, your website must be optimized for conversions. Most companies consider a phone call, contact form submission or email to be a conversion. If you are like most companies, you'll want to make sure your contact information is front and center. Whether you include your phone number in your header or link to a contact page from your main navigation, just make sure this step is streamlined. Often times, current and prospective customers are coming to your website to find contact information - make it easy!
Description of Your Company
Providing a description of your company toward the top of your homepage is especially important for capturing new leads. If a prospect has just searched for a divorce lawyer and clicked through to your website, they will want to know within a matter of seconds whether or not your business meets their needs. If they cannot see what it is you do without clicking to a secondary page, they will likely bounce right off your website.
Simple Navigation
One of the first things customers see on your website and the first place they look to click is your main navigation. It is important to keep your navigation both simple and straightforward. This means aiming for 4-5 main navigation points with short and succinct titles. Common main navigation points include, "About Us", "Our Services" and "Contact". Identify which 4-5 main navigation points are most important to you and solicit feedback from employees and customers to ensure you're on the right track.
A Clean Design
Finally, before your customers even read a line of content, they will notice your overall design. Users expect to see clean, branded web design that doesn't distract, but rather promotes on-site engagement. Even if they are subconsciously doing so, users will likely leave your site if it is too cluttered, colorful or poorly formatted. Provide your users with a positive experience from the moment they enter your site through a clean and crisp design.
At Informatics, we design with the end-user in mind. Our goal is to create functional, user-friendly designs while conveying your brand message. If you need assistance redesigning your website with usability in mind, contact Informatics Inc. today.
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