While there are only 2 months left in 2020, it's never too early to start thinking about budgets, goals, and of course... planning and optimizing your 2021 digital marketing strategy. Even though our expert team at Informatics can't predict what is going to happen in these next two months, we can use what we have learned in the last 10 months to improve any business' digital marketing strategy for 2021. Looking back at this year's data will help determine what works best for your business. What type of digital media content best resonated with consumers? Was customer service up to par online and in person? Did the business meet its sales goals? All of these questions should become more apparent as this year wraps up. Here are some tips for your digital marketing strategy to grow business in 2021.
1. Brand Loyalty
Your presence online is as important as it is in person. Many consumers check reviews, photos, videos, and more, before ever making a purchase or partnership decision. Consider what types of updates are most valuable to your audience when planning your social media and website content. For example, due to the pandemic, many businesses have had to shift their entire operation to remote working. Other businesses may not have that luxury. Restaurants have taken to social media to share important information with consumers. Hotels and venues need to make daily website updates for the best possible chance of being chosen over competitors. As you think about the types of content you want to share in 2021, don’t forget to make space for the timely updates your audience needs.
2. Photo and Video
As you take a look back on all of the content you released this past year, consider noting text-only posts that received high engagement, and come up with ideas on how you can transform that text into a visual masterpiece. Posting about a new product release? Use a video to share clips about the product and include release information at the very end. Try grabbing a consumer's attention about your business through a brand video or single image social post.
3. Time For Planning
The expert digital marketing team at Informatics can become an extension of your team. We can help you with daily tasks like brainstorming social media content, creating in house video, audio and photos, scheduling content and simplifying workflows. This frees up time for important work outside the marketing team. As with any investment, be prepared to justify why any digital marketing strategy is worth looking into and what opportunities it opens up for you and your team when you don’t have to worry about the more mundane tasks.
If you have any additional questions, don't hesitate to contact one of our digital media marketing experts today!