There is an old saying: out of sight, out of mind. e-Newsletters are a smart, fast, cost effective way to keep in touch with existing customers. Their viral nature (ease of forwarding to a friend) means that you may also generate new prospects as well. They can help to keep your business or service remain "top of mind." Colorful graphical formats can quickly communicate your branding identity and draw readers into your well-crafted, targeted messages.
There are many do-it-yourself services available. Pricing is often based on the number of emails your send--but it will always be less expensive than printing and mailing costs. Many of our clients have us create custom templates that support their brand and image and help them stand out from the rest. While the tools to create newletters are available and easy to use, content still remains king. Your newsletters should provide value added ideas, tips, and articles that are valuable to your recipients.
One of the best aspects of sending e-newsletters is the ability to measure its results. You know almost immediately how effective your message was received.