Are you always searching for ways to get more consumer engagement on company social media posts? The key to unlocking more engagement could be strategically planning the type of content you post. Some social media posts generally do better than others for a variety of reasons. Knowing which posts typically perform better than others can help you to plan your social media calendar and increase engagement.
Simply put, people are attracted to visual content. You are more likely to capture the attention of your audience with a picture because, according to HubSpot, visuals are processed 60,000 times faster in the brain than text. However, not all pictures are worth posting. It's important that the pictures you post are of good quality and are relevant to your company. If you are lacking in high-quality pictures, consider using a service like iStock, which allows you to use professionally photographed images in your content.
Like pictures, video content easily captures audience attention because it is visually appealing. Videos also stand out on platforms like Facebook because they automatically play as users scroll past them. One thing to consider is that videos that can be watched without sound are generally more effective. Try creating typography videos to post to your social platforms. They are visually compelling and easy to watch without sound!
If you're sensing a theme with highly visual content and higher engagement, you're catching on quickly. Infographics are another type of content that performs well on social media. They make content stand out and often provide useful information to consumers. If you're new to creating infographics, check out this blog post on three types of infographics you should post.
Another good way to increase engagement is to post blogs to your website. Whether you're posting a new or old company blog, you're likely to increase traffic to your website and potentially engage customers with blog content. When aiming to increase engagement with blogs, consider having a guest author write a blog. For example, if your CEO writes a blog, it's likely to get more hits because of his or her expertise and name recognition.
Highlighting the people who work at your company is a great way to increase engagement and showcase your workplace culture. Company culture posts can include employee spotlights, images from events or team activities, new hire announcements and work anniversaries. Pro tip: Tag employees in posts about them to reach their followers, as well.
Now that you have a better idea of the kinds of posts that perform well on social media, you can get started with creating and scheduling posts on your social media calendar. Contact Informatics for assistance with any of your social media needs!