What Is Amazon Seller Central?

Oct 1, 2020 | E-Commerce

With so many consumers adjusting their shopping habits to focus on online shopping, the Amazon marketplace has never been busier. How can your team best utilize Amazon Seller Central?

Amazon Seller Central

Quarantine and more time at home has led to a BOOM in online retail sales. To the surprise of no one, Amazon is leading the charge in innovation for sellers, vendors, merchants and many more. Through their web interface, Amazon Seller Central, independent sellers can easily become a retailer on Amazon. This robust platform provides new retailers with the opportunity to sell their products without having to worry about handling payments, creating and maintaining a personal website, or processing return items. If you want to start selling on Amazon, Seller Central is where your journey begins!

Choose Your Selling Style

When setting up your Seller Central account, there are two different paths you can take. Either sell all your products by yourself or sign up for the Fulfillment by Amazon (FBA) Program

Selling by Yourself
If you decide to sell by yourself, the process is quite simple. You list all your products on Amazon and whenever an order is placed, you ship it. With this option, you also must process refunds, returns, provide customer service, and ensure that all products are being shipped and delivered on time. There are pros and cons when choosing this route, but organization, logistics, and scaling your business will always have to remain at the forefront of your mind.

Amazon FBA
If you decide to have your products be fulfilled by Amazon, they will handle everything mentioned above. All you have to worry about is the label and shipping your products to Amazon's fulfillment centers. Amazon will process refunds, provide customer support, and leave you to focus on expanding your business. Unfortunately, Amazon FBA is not free, so you'll have to decide if the services you receive is worth the price tag. 

Time to Get Started with Seller Central 

Starting your Amazon journey can be very intimidating. While some businesses that begin to sell on Amazon quickly flourish and exceed their sales goals, there are others that crash and burn without the right help. While simple to set up, there are so many different paths you can take when it comes to selling on Amazon. That's where the expert team at Informatics can not only help grow and maintain your Amazon store, but can assist with setting up advertising campaigns, researching invaluable keywords, interpreting analytics, and providing key recommendations for the future.

Contact us today to get started advertising and selling on Amazon!