Digital Marketing

Reach Audiences With Data-Driven, Targeted Strategies

Thomas Edison said, "The value of an idea lies in the using of it." Our marketing experts employ innovative tactics, backed by advanced metrics, to make useful improvements to your company's visibility, web traffic, and visitor conversions.

  • SEO and SEM
  • Social Media
  • Content Marketing
  • Affiliate Marketing
  • Email Marketing
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Digital Marketing expertise

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Search Engine Optimization

Search engine optimization is the process of improving your web presence in search engine results. The Informatics Digital Marketing experts are Google AdWords certified. Our knowledge of SEM tools will ensure you get the most out of your ad spend with compelling text, engaging extensions and effective calls to action.

  • Strategic Keyword Research
  • Optimized HTML
  • Comprehensive Content
  • Effective Social Strategy
  • Custom Landing Pages

7 Ways to Improve Your Website Ranking

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Search Engine Marketing

Advertising through search engines like Google and Bing is one of the most effective ways to attract new customers. The Google AdWords certified Digital Marketing experts at Informatics know the ins and outs of SEM tools and will ensure you get the most out of your ad spend with compelling ad text, engaging extensions and effective calls to action.

  • Robust Competitive Analysis
  • Keyword Research and Optimization
  • Search and Display Network
  • Audience-Focused Filtering

Campaign Tracking Basics & Cautions

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Social Media

If you want to connect with your audience where they spend most of their time, social media marketing is the best place to start. Our social media management services focus on your overall internet marketing strategy, weaving together the many moving pieces and working toward your end goal - driving more traffic to your site.

  • Cross-Platform Editorial Calendars
  • Focus on Imagery
  • Maintenance and Monitoring
  • Paid Advertising

Which Platform Will Work Best for Your Audience?

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Content Marketing

While other marketing techniques drive visitors to your website, compelling content keeps them there longer. The content specialists at Informatics can create custom blog posts and other helpful resources that familiarize customers with your brand and position your company as an industry leader.

  • Search Engine Optimized Content Creation
  • Keyword and Competitor Research
  • Design-Focused Content Placement

How to Revamp Your Company Blog

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Affiliate Marketing

If your company is looking for an innovative way to sell products or services online, our Affiliate Marketing team can help. We'll coordinate with online advertisers such as coupon publishers and content marketers to increase your product exposure and sales.

  • Publisher Recruitment
  • Publisher Coordination
  • Promotion Management

5 Habits of a Successful Program

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Email Marketing

Email is one of the most effective ways to communicate with your brand audience. The expert email marketers at Informatics can take your email campaigns to the next level. Our strategies revolve around improving your open rates, click rates and conversion rates.

  • Custom Templates
  • List Management and Segmentation
  • A/B Testing and Ongoing Analysis

5 Tips for Increasing Your Click-through-Rate