With the holiday shopping season coming to a close it is time for marketers to analyze the data and finish plans for 2017! As the results roll in, be sure to keep your eyes on affiliate marketing statistics and predictions.
Affiliate marketing is a low risk and cost effective model that has taken ecommerce by force. The Pay-for-Performance format is very appealing to merchants looking to get the most out of their advertising spending and the market’s legitimacy can be marked by continued acquisitions over the last year including Conversant’s acquisition of Commission Junction and Rakuten’s acquisition of Ebates. Market researchers predicted that affiliate sales would hit $4.5 billion in 2016 influencing 14% of all e-commerce purchases. That puts affiliate marketing in the running with both email and organic search (Internet Retailer).
Predictions for the direction in 2017 of this fresh and popular market have already begun. Experts agree that the market will see better attribution modeling for cross channels, but some also suggest that the New Year will see:
- Continued strength in coupons, deals, cashback, and loyalty programs
- Increased establishment of relationships with content publishers
- Continued mergers and acquisitions
- Improved technology solutions for recruiting, activating, and optimizing publishers
- Increased importance of leveraging influencers. (AM Navigator)
AvantLink, one of the industry’s leading networks to track sales and establish partnerships, has already begun to report their Black Friday and Cyber Monday statistics. They may have seen an increase in mobile traffic as customers are checking for better deals online as they stroll through the shopping aisles, but more significant is the fact that the affiliate merchants saw 45.7% increase in new customers! This is a 5% increase over last year and a trend you don’t want to miss out on (Practical Ecommerce).
If you are new to the affiliate marketing concept, check out our infographic summarizing how exactly it works. To capitalize on this market in 2017, contact Informatics Digital Marketing Team. We are ready to help you set up your marketing plan and get you established in affiliate marketing channels.