Whether you are an affiliate publisher or advertiser, the last Quarter of 2016 is predicted to be a profitable time! In 2015, holiday digital sales grew by 13% and this year the entire market is predicted to grow! Sales estimates for the U.S. market are predicting a 10% growth (National Retail Federation) over last year’s holiday season. Set yourself on the path to success during this Holiday Season with these four steps:
Step 1: Create a calendar targeting key shopping days
With your sales estimates in hand, it is time to establish your holiday calendar. Sales and click trends show that on average U.S. retailers experience 20% of their holiday sales during Peak Week (Thanksgiving through Cyber Monday), but don’t ignore rising days such as Green Monday and Free Shipping day. These days will be the most expensive to purchase exposure on sites and in newsletters. If you are an advertiser on a limited budget, consider increasing your commission rate to gain more exposure.
Step 2: Identify top performers and promotion methods
All of the testing that you have been doing throughout the year is about to pay off! Going into the holiday season, you should have data to identify your top performing affiliates. Focus your efforts on top performers where you already have traction instead of trying to gain momentum from a new affiliate.
Your data should also identify what types of promotions are most popular with your customers. You may have found that free shipping is desired by both users and publishers, but keep in mind that in 2015 sales and coupon offers performed at least 25% better than free shipping offers. If you haven’t already, try offering exclusive coupons on products already on sale.
Step 3: Keep Mobile in Mind
Mobile shopping continues to rise! According to CJ Affiliate by Conversant, in 2015 almost 25% of all affiliate sales occurred on mobile devices with the majority coming from smartphones instead of tablets. Make sure that your sites and landing pages are Mobile-friendly to capture these sales!
Step 4: Highlight Pick Up In-Store Options
Your online sales don’t need to suffer in the last few days before Christmas. There is increasing popularity particularly in audiences under 40 to purchase products online and pick up in-store. In fact, last year over 50% of consumers from this age group planned to use this option. If you are a publisher, be sure to highlight advertisers with this option so that your users can still get those last minute gifts.
It’s not too late! If you are looking for assistance with your affiliate sales to maximize your profit this holiday season, contact Informatics. Our team is ready to help!