Types of Affiliate Marketing Promotions

May 26, 2016 | Ecommerce

Whether you have a specific goal in mind or want to continue a positive trend in overall sales, here are the different types of promotions you can consider.


Whether you have a specific goal in mind or want to continue a positive trend in overall sales, here are the different types of affiliate marketing promotions you can consider.

Site Wide Promotions

A majority of publishers will ask for site wide promotions because they are broader and easier for consumers. With a site wide promotion, there are extremely small limitations to applying the coupon code. Here are a couple examples of site wide promotions.

  • 20% off all merchandise
  • $10 off your next purchase
  • 15% off all regular priced merchandise

This is the most popular form of promotion that will appeal to a majority of publishers and consumers. If you are just starting out, use site wide promotions as much as possible.

Category Wide Promotions

There are a number of companies that can’t offer the broader site wide promotions from a profit margin standpoint. The next best promotion type is a category wide or brand specific promotion. Here are a couple examples:

  • All sporting good products
  • All men’s apparel
  • All Columbia winter coats
  • All Char-Broil grills

A category/brand promotion allows an advertiser to narrow the number of products available on sale. There should still be multiple products but they are focused around a category/department or brand. When selecting a brand, a well know brand is preferred over a private label just from a name recognition standpoint.

Product Level Promotions

When a site wide or category wide promotion is not possible, having a promotion on a specific product is an option. Here are a couple examples:

  • 10% Off Bluetooth Speaker
  • Save $50 on Hammocks

The most important thing to keep in mind is the discount amount. The larger the discount amount, the more attractive it will be to a consumer. When offering product level promotions get creative with the ad text so a user can see the value of the discount.

Other Affiliate Marketing Promotions

There will come a time when you have to get creative with your promotions beyond site wide, category, and product level promotions. Here are a few additional ideas you can try.

  • Kits or Bundles of multiple products
    A kit or bundle is appealing to users because they might get everything they need for a project with one click.
  • Buy X Get X
    If a user buys a specific product or a quantity of products then they could get a free product or a special discount.
  • Spend $ and Get X
    By spending a certain amount it might help justify giving them a specific discount. For example, if they spend $100 then they could get free shipping.
  • Vanity Code
    A vanity code is a unique code that can be provided to a publisher. This doesn’t mean it’s exclusive to that publisher but it’s a unique code.

Contact Informatics today with all of your affiliate marketing questions.

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