Affiliate Marketing is performance-based online advertising. This form of advertising focuses on selling products through websites which are called publishers. Those publishers then receive a commission on what they sell on your behalf.
Affiliate programs have been growing in popularity. It is estimated to become a $4.6 billion dollar market in 2016!
What is a Publisher Website?
A publisher website is an individual or company that promotes products to a consumer. Some publisher websites are specific to an industry, such as electronics, while others promote multiple categories. There are thousands of publisher websites online. Here are just a few examples:
When selecting a publisher it’s about quality not quantity. While it would be great to have 10,000 publishers in your program it’s best to have publishers that actually drive sales. Focus your time and efforts on those publishers that promote similar products and have the right consumer base.
What is an Affiliate Network?
Joining an affiliate network is the first step to launching an affiliate program. An affiliate network is a third party that provides a link between the publisher and your company. This network provides access to a number of publishers in one place.
Within an affiliate network you can:
- Recruit Publishers
- Centrally Maintain Promotions
- View Sales Data
- And Much More!
There are a number of affiliate networks you can join. It is important to review several to determine which one is right for you. While the affiliate network landscape changes often, here are just a few of the current networks:
If you would like to learn more about Affiliate Marketing or need help getting started, contact Informatics today.