Affiliate Marketing is online advertising that is performance based. This form of advertising focuses on selling products through websites which are called publishers. Those publishers then receive a commission on what they sell on your behalf.
Forrester’s affiliate marketing forecast shows that US affiliate marketing spend will increase by a compound annual growth rate (CAGR) of 10% between 2015 and 2020, growing to over $6.8 billion.
Why Use Affiliate Marketing?
Affiliate Marketing is an advertising tool used to grow your business. Here are just a few reasons why you should consider affiliate marketing.
- Increase Reach/Traffic
When advertising with a publisher your products are available to users that might not have heard of your brand before. It will increase the visibility of your company and drive users back to your website.
- Drive Sales
Affiliate Marketing promotions include a discount of some kind. This incentive can help drive sales for that promotion in addition to other products you offer.
- Only Pay For a Sale
Affiliate Marketing is performance based, this means you only pay a commission to a publisher when they sell your products. You don’t pay for a click, impression or view like other marketing channels, it’s for an actual sale.
- More Inbound Links
When a publisher features your products they will link to your website. This increases the number of inbound links you have. More inbound links can help increase your organic rank in search engines.
- You Are In Control
There is no automated process for Affiliate Marketing. You have the ability to choose which products to promote, how much of a discount to offer, the commission you are comfortable with and much more. This allows you to be strategic in your efforts to get the best ROI.
Contact Informatics today to get started on affiliate marketing.