Live Streaming: What It Is and When to Use It

Dec 29, 2017 | Media Production

Looking to elevate your video marketing strategy? Look no further - live streaming is all the rage.

What is Live Streaming

Looking to elevate your video marketing strategy? Look no further - live streaming is all the rage. Although it's not a new technology, live streaming has grown in popularity as marketers have discovered new ways to deliver video quickly and at a reasonable cost. As your Digital Marketing Experts, we're here to help you build a greater understanding of what live streaming entails and how you can use it to promote your business.

What Is Live Streaming?

Live streaming, also known as webcasting, refers to the broadcast of video in real-time. Whether you’re capturing video through a smartphone over Facebook Live or from a studio with professional film equipment, live streaming encompasses any form of live video broadcast.

Live streaming is a popular mode of communication due to its timeliness and ease of access. We no longer have to wait for a recorded broadcast from a professional network to get our news. With live streaming, viewers can consume information as it happens.

3 Uses for Live Streaming

1. Broadcast an Event

The internet’s constant barrage of information has created a real sense of FOMO (fear of missing out). Live streaming actually combats FOMO by allowing viewers to virtually participate in events. Live streaming is especially common for news agencies breaking stories, concert broadcasts and sharing other major events. Your business can participate in this trend by live streaming your next office event or an event you are attending. If you choose to live stream an event you are attending, add your own spin by providing commentary and giving viewers a behind-the-scenes experience.

2. Showcase a New Product or Service

Are you launching a new product or service? Live streaming is the perfect way to announce and showcase the latest! Utilize other marketing tactics, such as email and social media, to promote your live stream beforehand. Once you have built anticipation and have an audience committed to viewing, go live! During your live stream you can unbox your new product, show how the product works, or demonstrate the new service in a real-life setting. For example, if you are a restaurant introducing a new menu item, live stream your head chef making the dish. You can even tack on a special offer like a code word for 15% off your next visit!

3. Make an Important Announcement

Whether you are announcing a merger or introducing a new employee, you can make it fun and interactive with a live stream. Get your viewers excited by dropping hints. Then, live stream the company-wide announcement and capture your employees' and/or customers' reactions.

How to Get Started

Is your head swimming with fun and unique ideas? There are a few ways to start live streaming. If your live stream is going to be smaller scale, off-the-cuff, and you're working with a lower budget, Facebook Live is the way to go. All you need is your smart phone and a Facebook account to get started.

If you want to present a more professional product with higher video and sound quality, enlisting a professional multimedia company is your best bet. At Informatics Inc., we produce webcasts in our fully-equipped in-office studio and stream them over your company website.

If you are ready to start live streaming today, contact Informatics Inc.

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