Do you manage Facebook for your business or organization? If so, you probably understand how overwhelming it can sometimes get. After all, you are expected to monitor it 24/7, respond to customers and come up with creative posts, on top of your regular day-to-day tasks! If you are finding that managing your Facebook page is a bit overwhelming, we’re here to help. These three free Facebook tools will streamline your Facebook maintenance strategy.
3 Free Must-Have Facebook Tools
1. Business Manager
Facebook Business Manager is the free, business side of Facebook which allows businesses to securely share and control access to their posts, assets and ad accounts.
Business Manager is ideal for companies where multiple people need access to the Facebook page and companies conducting paid advertising. Once you have a business page on Facebook, you can go to https://business.Facebook.com to finalize the set-up for your Business Manager account. From here you can set up an ad account, add additional team members, view insights and so much more!
2. Pages Manager App
Pages Manager is a free Facebook app for your mobile device or tablet. This app is especially handy on-the-go and when monitoring more than one Facebook page.
If you are responsible for monitoring your company’s Facebook page outside of work hours, the Pages Manager app is a must-have. With this app you can easily check notifications and insights, separately from your personal Facebook account. Your push notifications will come through a different app, making it easy to separate your personal life from your work obligations.
For those in charge of monitoring more than one company Facebook page, the Pages Manager keeps all of your company pages in one easy-to-access application.
HootSuite is a social media scheduling and monitoring platform. While it does have paid options, the free version allows you to manage and schedule posts for up to three profiles. So whether you are in charge of just your company Facebook page or you also oversee Twitter and LinkedIn, HootSuite is the scheduling tool for you.
The first major benefit to HootSuite is that it allows you to schedule posts. You will no longer have to log in on nights and weekends to post an update. In fact, you can schedule all of your week’s posts on Monday morning and not worry about it for the rest of the week!
Another benefit to HootSuite is the ability to monitor your newsfeeds from one dashboard. You can easily view your Facebook feed, notifications and messages without clicking between tabs.
Still a Bit Overwhelmed?
If these free tools seem a bit overwhelming and you just don’t have time in the day to manage your Facebook account, contact Informatics Inc. Our digital marketing team is well-versed in utilizing these tools and more to manage Facebook accounts for companies in a variety of different industries.