Video marketing has gone from novelty to necessity in recent years, and we know web surfers have come to expect it when searching online. Google now prioritizes sites with video in its search engine results pages (SERPs), and YouTube is the second-largest search engine in the world.
A study by researcher Wyzowl notes that "People are watching more video online than ever before—in fact the amount of online video they watch has almost doubled since 2018."
That's a lot of demand—but that doesn't mean viewers will sit through any old video. With so many channels and options out there, you need something unique or exciting to really capture viewers' attention, and actually keep it longer than a few seconds.
Drone video could be what you're looking for!
Our experienced Video Production team can pilot our professional-grade drone with 4k camera over your site or event, capture the perfect footage, and bring it all together in our editing bay. Spring is a great time to get new footage, so don't wait to book your session. Why should you work with us?
3 Reasons to Book a Drone Video This Spring
1. We're Ready to Fly
Developing your own drone video capabilities can be time-consuming, costly, and require federal flight certifications. Even if you have a drone, the right flight skills and editing software are needed to create a polished final product that pops off the user's screen (like this one from our YouTube Channel).
When it comes to drone video production, we're happy to do the heavy lifting for you. When you start a video project with Informatics, you'll get top-of-the-line video and audio production equipment, including a pro-grade DJI Inspire 2 drone with a 4k camera and DaVinci Resolve video editing software.
2. The Weather is Great
We offer our drone services year-round, but there's a reason our busy season starts in the spring. Right around April, the brown patches of mud fill in with bright green grass and the trees start filling in leaves lost to winter frost. The growing season simply makes the world a little more colorful and eye-catching. Plus, it saves our video team from standing in freezing temperatures (but they'll still do that if needed).
Spring and summer are also when organizations host more outdoor events, whether they're company fundraisers or networking events. With the pandemic ebbing with the arrival of spring, this year is expected to be exceptionally busy. Don't wait to arrange for a dramatic drone shot of your big event.
3. You'll Get Evergreen Content
Don't consider drone footage single-purpose. Really, you're building up your internal marketing arsenal with evergreen clips.
When you book a drone session with us, you'll get clips you can use in future marketing efforts, not just your latest campaign. Aerial videos of your building and business district can live on a homepage banner, in marketing videos, and can be recycled on social media.
If you want to freshen up your video marketing efforts with our drone services, or just have more questions, give the media experts at Informatics a call or email. We'd be happy to shoot your Midwest-based location or event this spring!
Ready to build your brand awareness?
Our digital marketing strategists can ensure you're getting the word out in the right places.